With an exhibition stand in the new corporate design,

which shone in burgundy and bright red, Brüggen presented not only the product range of its own brand, but also articles from other brands for which we produce – naturally well-known products from the Italian market.

The fair was a complete success:

1,300 leading companies, 9 pavilions and 35,000 square meters of exhibition space set new standards for Italy’s largest trade fair. With more than 23,000 guests and a doubling of the number of international buyers, it clearly surpassed its previous figures.

Over 9,000 B2B meetings

between retail brands and wholesalers testify to the high business potential of the event. The success of Marca by BolognaFière also reflects the strong growth of private labels, which achieved a turnover of 29.5 billion euros in December 2024.

“The trade fair year could not have opened better,” said

a delighted Gianpiero Calzolari, President of BolognaFière, thanking the modern distribution association (ADM), partner of the trade fair until 2031, as well as all participating companies and visitors. The Associazione Distribuzione Moderna was also more than satisfied with the success of the Marca, said ADM President Mauro Lusetti.

Marca by BolognaFière thus remains a central meeting point for retail brands and we will certainly be back.